What Is Testimonial?
What Is Testimonial?
A written or recorded statement from a customer endorsing a business, product, or service. Unlike platform reviews, testimonials are typically collected directly by the business and displayed on its own website or marketing materials. Testimonials are a form of first-party social proof and can be particularly powerful when they include the customer's name, photo, or business affiliation.
Related Terms
First-Party Reviews
Reviews collected and displayed directly on a business's own website, rather than on third-party pla...
Social Proof
The psychological phenomenon where people look to the actions and opinions of others to determine th...
User-Generated Content
Any content, including reviews, photos, videos, and social media posts, created by customers rather ...