What Is Social Proof?
What Is Social Proof?
The psychological phenomenon where people look to the actions and opinions of others to determine the correct course of action. In business, social proof takes the form of customer reviews, testimonials, ratings, case studies, and user-generated content. Strong social proof, such as a high star rating with many reviews, significantly increases consumer trust and conversion rates.
Related Terms
Testimonial
A written or recorded statement from a customer endorsing a business, product, or service. Unlike pl...
Star Rating
A numerical score, typically on a scale of 1 to 5 stars, that represents a customer's overall assess...
User-Generated Content
Any content, including reviews, photos, videos, and social media posts, created by customers rather ...
Online Reputation
The public perception of a business as shaped by its online reviews, ratings, social media presence,...