What Is Online Reputation?
What Is Online Reputation?
The public perception of a business as shaped by its online reviews, ratings, social media presence, news coverage, and search results. A strong online reputation directly impacts consumer trust, click-through rates, and revenue. Studies show that a one-star increase in average rating can lead to a 5-9% increase in revenue for local businesses.
Related Terms
Reputation Management
The ongoing practice of monitoring, influencing, and improving how a business is perceived online. T...
Star Rating
A numerical score, typically on a scale of 1 to 5 stars, that represents a customer's overall assess...
Social Proof
The psychological phenomenon where people look to the actions and opinions of others to determine th...