Opineko for Cleaning Services

Cleaning services operate in a trust-intensive market where customers are inviting strangers into their homes around their belongings, valuables, and sometimes children or pets. Online reviews serve as the primary trust signal, replacing the personal recommendations that traditionally drove this industry. A cleaning service with 100 reviews describing trustworthy staff, thorough cleaning, and consistent results has an enormous advantage over competitors with sparse profiles.

The cleaning service model creates a unique review collection opportunity: the leave-behind card. Unlike most businesses where you interact with the customer directly, cleaning often happens while customers are away. Placing a branded review card with QR code in a visible location — on the kitchen counter, entry table, or anywhere the client will see when they return — creates a review prompt that coincides with the moment of impact. The client walks into their clean home and sees the card simultaneously.

Cleaning services should also leverage their recurring nature for review collection. Regular weekly or biweekly clients develop relationships with their cleaners over months or years. Periodically asking long-term clients for reviews — perhaps after a particularly thorough deep clean or at the one-year anniversary — adds detailed testimonials from customers who can speak to consistency and reliability over time.