Opineko for Home Services

Home service businesses — plumbers, electricians, HVAC technicians, cleaners, landscapers, and roofers — depend on reviews more than almost any other category because customers are inviting a stranger into their home. The trust barrier is extremely high, and a strong review profile with detailed descriptions of professional, reliable service is the most effective way to overcome it. Homeowners searching for a plumber or electrician in an emergency will almost always choose the highest-rated, most-reviewed option they find.

The home service transaction creates excellent review collection opportunities because the work is performed in the customer's home, where they can immediately see and appreciate the results. A plumber who just fixed a leak, an electrician who resolved a wiring issue, or a cleaner who left the house spotless has a customer in a state of relief and gratitude. Handing the customer a review card or sending a text message with a review link within an hour of job completion captures that positive emotion at its peak.

Home services also benefit heavily from Yelp reviews in addition to Google. Many homeowners use Yelp specifically to find and vet home service providers, and Yelp's category pages for plumbing, HVAC, and cleaning services receive significant search traffic. While Yelp discourages direct solicitation, maintaining a strong Yelp presence through excellent service and visible Yelp branding helps capture organic reviews from this important platform.