How to Get More TripAdvisor Reviews — Opineko Guide

TripAdvisor is the world's largest travel review platform, influencing more than half a billion travelers every year. For hotels, restaurants, tours, and attractions, a strong TripAdvisor presence is not just a nice-to-have — it is a primary revenue driver. Properties that climb the Popularity Index see measurable increases in direct bookings, and restaurants that earn higher rankings attract significantly more walk-in traffic. TripAdvisor's algorithm weighs three core signals: review quantity, review quality (average rating), and review recency.

The challenge for hospitality businesses is that most satisfied guests never leave a review. Research shows that unhappy travelers are two to three times more likely to write about their experience than happy ones. This negativity bias means your TripAdvisor rating may not reflect reality — and without intervention, the loudest voices are often the least representative. Actively encouraging feedback from every guest helps balance the narrative and surface the positive experiences that happen every day.

Opineko solves this problem at the point of experience. Place a branded QR code on guest room keycards, table tents, or checkout counters. Guests who scan it and rate their experience highly are taken straight to your TripAdvisor review page while the memory is fresh. Guests who indicate dissatisfaction reach a private feedback form, giving your management team a chance to recover the experience — and potentially convert a complaint into a glowing public review.