How to Get More Trustpilot Reviews — Opineko Guide
Grow your Trustpilot TrustScore and build buyer confidence. Use Opineko QR codes to collect verified reviews and manage feedback before it goes public.
About Trustpilot Reviews
Trustpilot is the dominant review platform for e-commerce, SaaS, and online service businesses, hosting over 300 million reviews across more than 1 million domains. Unlike location-based platforms like Google or Yelp, Trustpilot reviews are tied to a company's domain rather than a physical address, making it the natural home for businesses that sell primarily online. Trustpilot's TrustScore — a weighted average that factors in review age, frequency, and Bayesian scoring — is displayed prominently in Google search results through rich snippets, directly influencing click-through rates.
For online businesses, Trustpilot serves as a critical trust signal at the conversion stage. Displaying a Trustpilot badge with a high TrustScore on your checkout page, landing pages, and ads can increase conversion rates by 10 to 15 percent. Consumers have been conditioned to look for third-party validation before entering credit card details, and Trustpilot's brand recognition provides exactly that. The platform's open model also means anyone can leave a review, which builds credibility compared to closed platforms where only verified buyers can participate.
Opineko complements Trustpilot by capturing feedback at the moment of delivery or service completion. When a customer scans a QR code on a package insert, invoice, or in-store receipt and indicates satisfaction, Opineko directs them to your Trustpilot review page. Unhappy customers are routed to a private form, giving your support team time to resolve the issue and potentially turn a negative experience into a positive Trustpilot review.
Trustpilot Reviews by the Numbers
300M+
Reviews hosted on Trustpilot
Trustpilot About Page 2024
1M+
Domains reviewed on Trustpilot
Trustpilot About Page 2024
10–15%
Conversion rate increase from displaying TrustScore badges
Trustpilot / CXL Institute A/B Test Report
Up to 35%
Google search impressions boosted by Trustpilot rich snippets
Trustpilot Business Blog
How to Collect Trustpilot Reviews Reviews with Opineko
Create and verify your Trustpilot business account
Sign up at business.trustpilot.com and claim your company's domain. Complete the verification process by adding a DNS record or uploading an HTML file to your website. Once verified, customize your Trustpilot business page with your logo, description, contact details, and links to your social profiles.
Connect Trustpilot in your Opineko dashboard
In Opineko, add a new business or select an existing one and add Trustpilot as a connected platform. Paste your Trustpilot evaluation URL — the link that sends customers directly to the review submission form (typically trustpilot.com/evaluate/yourdomain.com). Opineko will use this as the redirect destination.
Define your satisfaction routing rules
Set the star-rating threshold (4 stars is recommended) that separates public review routing from private feedback collection. Customers who rate 4 or 5 stars go to Trustpilot. Those who rate lower fill out a private feedback form. Opineko's Premier plan sends you instant Telegram alerts for low ratings so you can respond before frustration escalates.
Insert QR codes into your fulfillment workflow
For e-commerce businesses, print the QR code on packing slips, package inserts, or thank-you cards included in every shipment. For SaaS companies, embed the QR code or Opineko link in onboarding completion emails or in-app success screens. The key is reaching customers right after they have received value.
Display your TrustScore to maximize ROI
As your Trustpilot reviews grow, embed Trustpilot widgets on your homepage, product pages, and checkout flow. Trustpilot's micro-review widgets and TrustBox integrations are free to use. The combination of Opineko driving review volume and Trustpilot widgets displaying social proof creates a virtuous cycle.
Best Practices for Trustpilot Reviews
Use service reviews over product reviews
Trustpilot distinguishes between service reviews (about your company) and product reviews (about individual items). Service reviews are what power your TrustScore and show up in Google rich snippets. Make sure your Opineko redirect points to the service review page, not a product-specific one.
Tag and categorize reviews for insights
Trustpilot lets you tag reviews by topic — shipping, customer service, product quality, etc. Use these tags to identify operational patterns. If Opineko's private feedback consistently mentions slow delivery, and your Trustpilot reviews echo the same theme, you have a clear priority for improvement.
Reply to Trustpilot reviews publicly
Trustpilot shows response rates on your business page. Companies that reply to over 75% of reviews are seen as more engaged and trustworthy. Keep responses personalized — reference the customer's order or specific feedback — and aim to respond within 24 hours.
Avoid review gating as defined by Trustpilot
Trustpilot prohibits selectively inviting only happy customers to review. Opineko's approach is compliant because it captures feedback from all customers and provides a private channel for negative experiences — it does not block anyone from posting a Trustpilot review independently.
Frequently Asked Questions
The TrustScore is Trustpilot's proprietary rating on a scale of 1 to 5. It uses a Bayesian average that weights recent reviews more heavily and adjusts for businesses with very few reviews to avoid outlier distortion. A business needs at least two reviews to receive a TrustScore.
Yes. Trustpilot is a Google-approved review partner, so its star ratings can appear as rich snippets in Google search results, Google Ads, and Google Shopping. These visual stars significantly improve click-through rates compared to listings without them.
While it is possible, Trustpilot has a dedicated Content Integrity Team and uses automated fraud detection to flag suspicious reviews. You can report reviews you believe are fake, and Trustpilot will investigate. Consistent, genuine review collection via Opineko also dilutes the impact of any isolated fake review.
Trustpilot offers a free plan that lets you claim your profile, reply to reviews, and display basic widgets. Paid plans unlock features like review invitations, advanced analytics, and custom widgets. Opineko works with both free and paid Trustpilot accounts since it redirects customers to the public review page.
Trustpilot's built-in tool sends email and SMS invitations after a transaction. Opineko captures feedback at the physical or digital point of experience using QR codes and smart routing. The two tools complement each other: Opineko captures in-the-moment feedback while Trustpilot invitations serve as a follow-up net for customers who did not scan the code.
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