What Is Brand Sentiment?
What Is Brand Sentiment?
The overall public perception and emotional attitude toward a brand as expressed across reviews, social media, news articles, and other online mentions. Brand sentiment is broader than individual review ratings — it captures the aggregate feeling consumers have about a business. Tracking brand sentiment over time helps businesses understand whether marketing campaigns, service changes, or PR events are positively or negatively impacting public perception.
Related Terms
Customer Sentiment
The overall attitude or emotional tone expressed by customers in their reviews, feedback, and intera...
Sentiment Analysis
The use of natural language processing and text analysis to determine the emotional tone and opinion...
Online Reputation
The public perception of a business as shaped by its online reviews, ratings, social media presence,...