Opineko for Real Estate Agents
Help real estate agents collect Google and Zillow reviews after every closing. Share your review link at signing. Gate negative feedback privately.
84% of home buyers and sellers only contact one agent, chosen largely by reviews
— National Association of Realtors Profile of Buyers and Sellers, 2024
Challenges Real Estate Agents Face with Reviews
Clients are thrilled at closing but never leave a review
Buying or selling a home is emotional and exhausting. By the time the transaction closes, clients are focused on moving, not on writing a review for their agent. The window of peak gratitude passes without a single star posted.
One bad transaction review defines your online reputation
Real estate transactions are high-stakes and emotional. A single unhappy client can write a lengthy negative review that dominates your profile for months, discouraging potential sellers from choosing you.
Agents have no systematic way to collect reviews across transactions
Most agents rely on occasional email requests or word-of-mouth reminders. Without a repeatable system, review collection is inconsistent and the agent's online profile does not reflect their actual track record.
How Opineko Solves Each Problem
Share your review link at closing when gratitude is highest
Text or email your Opineko link to clients right after closing, or include a QR code on your closing gift. The moment they get the keys is when they are most excited and willing to leave a review.
Catch transaction frustrations before they go public
If a client had issues with communication or felt the process was rocky, Opineko routes their feedback to you privately. You can reach out to address their concerns, often turning a potential detractor into a satisfied referral source.
Build a repeatable review system into your post-closing workflow
Add the Opineko link to your closing checklist just like you would a thank-you card. Every transaction automatically becomes a review opportunity, and your online reputation grows steadily with each deal.
Best Review Platforms for Real Estate Agents
Review Strategy for Real Estate Agents
Real estate is a referral-driven industry where an agent's reputation is their most valuable asset. Buying or selling a home is one of the largest financial decisions most people make, and they choose their agent based heavily on trust signals — chief among them, online reviews. An agent with 50 or more Google reviews describing successful transactions, clear communication, and strong negotiation skills has an enormous competitive advantage over agents with sparse or nonexistent review profiles.
The real estate transaction cycle creates a natural review collection moment at closing. The client has just achieved a major milestone — buying their dream home or successfully selling their property — and the emotional high is significant. A personalized review request sent within 24 hours of closing, when gratitude and relief are at their peak, generates the most detailed and enthusiastic reviews. Agents who systematize this post-closing outreach build review volume steadily with every transaction.
Real estate agents also benefit from building reviews across both their personal Google Business Profile and their brokerage listing. Individual agent reviews help the agent's personal brand and attract clients who are specifically searching for agents in their area. Brokerage reviews build the firm's overall reputation and help capture clients who are searching for real estate companies rather than individual agents. A dual review strategy covers both search intents.
Where to Place QR Codes
Frequently Asked Questions
Immediately after closing is the best moment. The client just achieved a major life milestone and feels grateful for your help. Send your Opineko link within 24 hours of closing for the highest response rate.
Google reviews are most important for local search visibility when someone searches for agents in your area. Zillow reviews matter if you rely on Zillow leads, since your Zillow profile rating directly affects lead quality and volume.
Send your Opineko review link in a personal email or text to past clients. Keep it short and genuine. Something like 'I would really appreciate it if you could share your experience' works well, especially if you have stayed in touch.
In most markets, agents with 25 or more Google reviews stand out significantly. Top-producing agents in competitive metro areas often have 100-plus reviews. Even 10 to 15 solid reviews can set you apart from agents who have none.
Yes. You can create a review link for the brokerage as a whole or individual links for each agent on the team. This lets the brokerage build its overall reputation while individual agents grow their personal profiles.
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