How to Get More Facebook Reviews — Opineko Guide
Drive more Facebook recommendations for your business page. Use Opineko's QR codes to turn happy customers into public advocates on Facebook.
About Facebook Reviews
Facebook transitioned from traditional star ratings to a Recommendations system in 2018, but the impact on local businesses has only grown. When someone asks for a recommendation in a local Facebook group — 'Who's the best plumber in Austin?' — businesses with a strong base of public recommendations appear in the responses, both organically and through Facebook's algorithmic suggestions. With nearly 3 billion monthly active users, Facebook offers an audience scale that no other review platform can match.
Facebook recommendations are uniquely social. Unlike anonymous Google or Yelp reviews, every Facebook recommendation is tied to a real profile that the reader can inspect. This personal accountability makes recommendations feel more trustworthy to many consumers. Recommendations also appear on your Facebook Page, in search results, and in Facebook Marketplace listings, giving them multiple surfaces where potential customers encounter your social proof.
Opineko bridges the gap between an in-person experience and the digital recommendation. When a customer scans your QR code and rates you positively, they are taken to your Facebook Page's review section. Because they are likely already logged into Facebook on their phone, the friction is almost zero. Customers who indicate a negative experience are routed to a private feedback form, keeping unfavorable opinions off your public Page while still giving you the insight you need to improve.
Facebook Reviews by the Numbers
3.07B
Facebook monthly active users
Meta Q3 2024 Earnings Report
66%
Consumers who use Facebook to discover local businesses
BrightLocal Local Consumer Review Survey 2024
2 in 3
Users who visit a local business Page at least once per week
Meta Business Resource Center
32%
Increase in click-through when a Page has 4+ stars
Social Media Today / Hootsuite Research
How to Collect Facebook Reviews Reviews with Opineko
Enable recommendations on your Facebook Business Page
Go to your Facebook Page settings, find the 'Templates and Tabs' section, and make sure the Reviews (Recommendations) tab is enabled. If it is turned off, visitors will not see a prompt to recommend your business, and Opineko's redirect links will not work as intended.
Add Facebook as a review platform in Opineko
Inside the Opineko dashboard, select your business location and add Facebook as a connected platform. Paste the URL of your Facebook Page reviews tab — typically facebook.com/YourPageName/reviews. Opineko will format a direct link that opens the recommendation prompt on the customer's device.
Set your feedback threshold
Choose the rating cutoff that determines routing. Since Facebook uses a simple 'Recommend / Don't Recommend' binary (though customers can add star-like detail), a 4-star threshold in Opineko works well: 4–5 stars routes to Facebook, and 1–3 stars routes to private feedback.
Distribute QR codes online and offline
Print QR codes for physical locations and also embed them in Facebook Messenger auto-replies, email signatures, and post-purchase confirmation pages. Because most customers already have Facebook installed and are logged in, the path from scan to published recommendation can take less than 30 seconds.
Engage with recommendations to boost visibility
React to and comment on every recommendation. Facebook's algorithm surfaces Pages with high engagement, so a simple 'Thank you, Sarah — glad you loved the experience!' keeps the recommendation visible in news feeds longer and encourages others in the customer's network to check out your Page.
Best Practices for Facebook Reviews
Leverage Facebook Groups for amplification
When someone in a local Facebook Group asks for a recommendation, your existing advocates may tag your Page — but only if their positive experience is top-of-mind. A recent recommendation via Opineko increases the chance they remember you and vouch for you in these high-intent conversations.
Pin your best recommendation as a featured post
Facebook allows Page admins to feature specific recommendations. Choose one that is detailed, mentions specific products or services, and reads as authentic. A strong featured recommendation acts as evergreen social proof for every new visitor to your Page.
Pair recommendations with check-ins
Encourage customers to check in on Facebook when they visit. A check-in paired with a recommendation creates two distinct signals that boost your local reach. You can even add a small sign next to your QR code reminding customers to check in while they review.
Keep your Page active to maintain trust
A Facebook Page with recent posts, updated hours, and active responses to recommendations looks credible. A dormant Page with last-year's posts undermines even a great recommendation. Post at least two to three times per week to keep the Page fresh.
Frequently Asked Questions
Facebook replaced the traditional 5-star review system with a binary Recommend / Don't Recommend system in 2018. Customers can still leave detailed written feedback and tag topics. Your overall Page score is now expressed as a percentage of people who recommend your business rather than an average star rating.
Yes, you can disable the Reviews tab in your Page settings, but this is generally not advisable. Removing social proof hurts consumer trust and eliminates a free credibility signal. Instead, use Opineko to steer happy customers toward leaving a recommendation while privately capturing complaints.
Indirectly, yes. Facebook Pages often rank on Google for branded searches, and a Page with strong recommendations looks more authoritative. While Google does not directly index Facebook recommendation text as a ranking signal, the social proof influences click-through rates from search results.
Click the three-dot menu on the recommendation and select 'Report.' Choose the reason that best applies — spam, fake review, or irrelevant content. Facebook's Community Standards team will review it, though the process can take several days to a few weeks.
Yes. Opineko supports multiple platforms per business. After a customer gives a positive rating, they can be shown options for both Facebook and Google (and any other connected platform). This lets the customer choose their preferred platform, which tends to produce higher-quality, more natural reviews.
Related Resources
From the Blog
Industries We Serve
Glossary
Platform Guides
Compare Alternatives
Start Collecting Facebook Reviews Reviews Today
Opineko makes it easy to route happy customers to Facebook Reviews and grow your online reputation.
View Pricing