Opineko vs Birdeye
Opineko vs Birdeye: pricing, features, and review management compared. Find out which reputation platform is right for your business.
About Birdeye
Birdeye is a comprehensive experience marketing platform that covers reviews, listings, messaging, surveys, and social media management. With over 150,000 businesses on the platform, Birdeye has established itself as a major player in the reputation management space, particularly among multi-location businesses and franchises.
The platform's standout feature is its breadth. Birdeye connects to over 200 review sites, offers AI-powered review response suggestions, and provides detailed competitive benchmarking. Their natural language processing capabilities help businesses understand sentiment trends across all their reviews, and their listings management ensures consistent business information across directories.
Birdeye's all-in-one approach is powerful but comes with mid-to-high pricing and a learning curve. Businesses that only need review collection often find themselves paying for survey tools, social media features, and listing management they never use. The platform is designed for growth-stage businesses that want a single vendor for all their online reputation needs.
Feature Comparison
| Feature | Opineko | Birdeye |
|---|---|---|
| Review Collection | Yes — via QR codes, direct links, and email | Yes — via SMS, email, kiosk mode, and automated campaigns |
| QR Code Generation | ✓ | Yes — available on higher-tier plans |
| Review Gating | Yes — built-in review gating with custom routing | Yes — with survey-based sentiment routing |
| Multi-Platform Support | Yes — Google, Yelp, TripAdvisor, Facebook, and Trustpilot | Yes — 200+ review sites supported |
| Review Analytics | Yes — review trends, ratings breakdown, and CSV export | Yes — advanced NLP-based sentiment analysis and competitive benchmarks |
| Custom Branding | Yes — custom branding on all plans | Yes — on higher-tier plans |
| SMS Review Requests | ✗ | Yes — automated SMS review campaigns |
| White-Label Option | ✗ | Yes — available for agencies on enterprise plans |
Pricing Comparison
Opineko
$29/mo
Pro plan — Unlimited reviews & businesses
$49/mo
Premier plan — Includes Telegram notifications
Birdeye
$299–$449/mo (annual billing, pricing varies by location count)
Starting price — may vary by features and locations
Birdeye — Pros & Cons
Pros
- ✓Connects to 200+ review sites for broad monitoring coverage
- ✓AI-powered sentiment analysis and review response suggestions
- ✓Strong competitive benchmarking tools
- ✓All-in-one platform covering reviews, listings, surveys, and social
Cons
- ✗Pricing starts around $299/mo — expensive for basic review needs
- ✗Many features go unused if you only need review collection
- ✗Annual contracts with limited month-to-month flexibility
- ✗Complex onboarding process with a steep learning curve
Buying Guide: Birdeye vs Opineko
Birdeye and Opineko occupy different tiers of the review management market. Birdeye is an enterprise experience marketing platform that covers reviews, listings, surveys, messaging, and social media in a single dashboard. If your business needs all of these capabilities and has the budget for a $299+/month platform, Birdeye delivers genuine breadth.
The question for most small businesses is whether that breadth is worth the cost. A restaurant, dental practice, or home service company that needs to collect more Google and Yelp reviews does not benefit from listings management across 200 sites, NLP-powered sentiment analysis, or social media scheduling. These are features designed for marketing teams at multi-location brands, not for a business owner who wants to hand customers a QR code and start building their review profile.
Birdeye's onboarding process also reflects its enterprise orientation. Expect a longer setup period, a dedicated account manager, and a learning curve as you configure campaigns and connect integrations. Opineko's setup is measured in minutes: create your account, add your business, generate a QR code, and start collecting.
Who Should Choose What?
Birdeye is ideal for multi-location businesses and marketing agencies that need broad review monitoring, competitive analysis, and listings management in one platform. Opineko is the better fit for businesses that want fast, simple review collection and management without paying for features they will not use.
Frequently Asked Questions
Birdeye typically starts around $299/mo on annual billing, with prices increasing based on location count and features. Opineko offers its Pro plan at $29/mo and Premier at $49/mo with no annual commitment required. For businesses focused on review collection, Opineko provides the essentials at roughly 1/10th the cost.
Yes. Birdeye monitors over 200 review sites, which is a genuine strength for businesses that need broad coverage. Opineko focuses on the five platforms that matter most for local businesses: Google, Yelp, TripAdvisor, Facebook, and Trustpilot. For most small businesses, these five platforms capture the vast majority of customer reviews.
Birdeye offers white-label options and multi-client management on enterprise plans, making it a viable choice for larger agencies. Opineko does not currently offer white-label or agency-specific features. If you manage reviews for many clients and need a single dashboard for all of them, Birdeye may be the better fit.
For most single-location businesses, absolutely. Opineko covers the core review management workflow — collecting reviews via QR codes, gating negative feedback, routing to major platforms, and tracking analytics. You would only miss Birdeye's advanced features like NLP analysis and listings management, which many small businesses do not actively use.
Opineko is designed to get you collecting reviews in minutes. Generate a QR code, print it, and you are live. Birdeye's setup involves connecting review sites, configuring campaigns, and onboarding — which is more powerful but takes significantly longer to get running.
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