Glossary

What Is Conversion Rate Optimization?

What Is Conversion Rate Optimization?

The systematic process of increasing the percentage of website visitors who take a desired action, such as leaving a review, making a purchase, or filling out a form. In review management, CRO focuses on optimizing the review request flow to maximize the number of customers who actually complete a review after being asked.

Related Terms

Review Funnel

The step-by-step path a customer takes from receiving a review request to publishing a completed rev...

Review Solicitation

The act of asking customers to leave a review. Solicitation can be direct (asking in person, sending...

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