Opineko for Optometrists

Optometry practices operate at the intersection of healthcare and retail, creating unique opportunities for review collection. Unlike many medical visits, optometry appointments often end with a tangible product — new glasses or contact lenses — and the immediate experience of improved vision. This before-and-after moment is powerful for review collection because patients can literally see the value of their visit.

Independent optometrists face significant competition from retail optical chains that benefit from brand recognition, convenient locations, and aggressive pricing. Reviews are the great equalizer — a local optometrist with 80 genuine reviews describing thorough exams, accurate prescriptions, and personalized frame selection can outcompete a chain location in local search and attract patients who value quality over convenience.

Optometry practices should time review collection around the eyewear delivery moment. When a patient puts on their new glasses and sees clearly, they experience an immediate emotional positive. Placing QR codes at the optical counter, including cards in eyewear cases, or sending a follow-up text when glasses are ready captures this peak satisfaction. For patients who only receive exams without purchasing eyewear, checkout after a thorough exam is the next best moment.