What Is User-Generated Content?
What Is User-Generated Content?
Any content, including reviews, photos, videos, and social media posts, created by customers rather than the business itself. User-generated content is a powerful form of social proof because it is perceived as authentic and unbiased. Reviews are the most common and impactful form of user-generated content for local businesses, influencing both consumer decisions and search engine rankings.
Related Terms
Social Proof
The psychological phenomenon where people look to the actions and opinions of others to determine th...
Testimonial
A written or recorded statement from a customer endorsing a business, product, or service. Unlike pl...
First-Party Reviews
Reviews collected and displayed directly on a business's own website, rather than on third-party pla...