What Is First-Party Reviews?
What Is First-Party Reviews?
Reviews collected and displayed directly on a business's own website, rather than on third-party platforms like Google or Yelp. First-party reviews give businesses full control over the display and moderation of feedback, and they can be marked up with schema to appear in search results. They complement but do not replace the authority of third-party reviews.
Related Terms
Third-Party Reviews
Reviews posted on independent platforms such as Google, Yelp, TripAdvisor, Facebook, or Trustpilot, ...
Review Widget
An embeddable component that displays customer reviews on a business's website. Review widgets can p...
Testimonial
A written or recorded statement from a customer endorsing a business, product, or service. Unlike pl...