Opineko for Chiropractors
Help your chiropractic practice collect more Google reviews after every adjustment. QR codes in the treatment room and at checkout. Gate negative feedback privately.
74% of people seeking a chiropractor read online reviews before booking
— Chiropractic Economics Patient Survey, 2024
Challenges Chiropractors Face with Reviews
Patients feel great after adjustments but forget to review
A patient walks out feeling aligned and pain-free but gets busy with their day and never leaves a review. The immediate relief fades from memory, and the positive experience goes unrecorded online where new patients could see it.
Skeptics leave negative reviews questioning chiropractic care itself
Chiropractic medicine faces criticism from skeptics who may leave negative reviews questioning the validity of the treatment rather than the quality of your care. These ideological reviews damage your rating unfairly.
Insurance and billing issues overshadow excellent clinical care
Patients frustrated by insurance denials, out-of-network surprises, or billing confusion may leave negative reviews focused entirely on administrative issues — even when their actual treatment experience was excellent.
How Opineko Solves Each Problem
Treatment room QR codes capture patients at peak relief
Place Opineko QR codes in treatment rooms and at checkout. Patients who just received an adjustment and feel the immediate relief are in the ideal state to leave a positive review with a quick scan.
Private feedback catches billing frustrations before they go public
Patients confused or upset about insurance and billing are routed to a private form. Your front desk can clarify coverage, explain charges, or offer solutions before administrative frustration becomes a public one-star review.
Build a review base that demonstrates real patient outcomes
Consistent review collection from patients experiencing relief builds a profile full of specific outcome descriptions. Prospective patients can read about back pain resolved, headaches eliminated, and mobility restored — powerful social proof.
Best Review Platforms for Chiropractors
Review Strategy for Chiropractors
Chiropractic practices depend heavily on patient trust, and that trust must often overcome skepticism about the field itself. Prospective patients searching for a chiropractor are frequently experiencing pain and looking for relief, but they may harbor doubts about whether chiropractic care works. Online reviews that describe specific outcomes — pain relief, improved mobility, resolved headaches — provide the social proof needed to overcome that skepticism and convince new patients to book.
The chiropractic treatment model creates excellent review collection timing. Patients experience immediate relief after many adjustments — they walked in with back pain and walk out feeling better. This before-and-after contrast is the ideal moment for review collection because the value of the visit is tangible and fresh. Placing QR codes in treatment rooms and at checkout captures this positive sentiment before the patient leaves and gets distracted by their day.
Chiropractors should also leverage their maintenance care patients for review collection. Patients on ongoing wellness programs have experienced sustained benefits over months or years. Their reviews carry particular weight because they describe long-term outcomes rather than single-visit relief. Periodically asking maintenance patients for reviews — perhaps during milestone visits or annual wellness conversations — adds depth and credibility to your review profile.
Where to Place QR Codes
Frequently Asked Questions
Immediately after an adjustment when the patient feels the relief. A QR code in the treatment room or at checkout captures this moment. Post-visit text messages within an hour also convert well while the positive sensation is fresh.
Respond professionally without being defensive about chiropractic care. Focus on your commitment to patient outcomes. Flag reviews that are clearly from non-patients or contain misinformation — most platforms will investigate and potentially remove them.
Google is the most important for local search visibility. Healthgrades matters for patients searching healthcare-specific directories. Yelp is valuable in urban markets. Focus on Google first, then diversify.
Absolutely. Maintenance patients are often your most loyal and satisfied. They have experienced long-term benefits and can write detailed reviews about sustained improvements. Ask periodically — perhaps quarterly — rather than every visit.
In most markets, 50-75 Google reviews with a 4.6-plus star rating positions you as a top-reviewed practice. Many chiropractors have fewer than 25 reviews, so consistent collection creates significant differentiation within months.
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Glossary
Customer Feedback Loop
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Review Gating
The practice of screening customers based on their satisfaction level before dir...
QR Code Review Collection
A review generation method that uses QR codes to direct customers to a review fl...
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