What Is Review Gating?
What Is Review Gating?
The practice of screening customers based on their satisfaction level before directing them to leave a public review. Customers who report a positive experience are sent to a review platform like Google, while those who report a negative experience are directed to a private feedback form. Note that Google prohibits selective review solicitation. Ethical review gating asks all customers for feedback but routes the response path based on sentiment.
Related Terms
Review Funnel
The step-by-step path a customer takes from receiving a review request to publishing a completed rev...
Review Routing
The process of directing customers to specific review platforms based on predefined criteria. Routin...
Review Solicitation
The act of asking customers to leave a review. Solicitation can be direct (asking in person, sending...