What Is Reputation Management?
What Is Reputation Management?
The ongoing practice of monitoring, influencing, and improving how a business is perceived online. This includes actively collecting reviews, responding to both positive and negative feedback, addressing complaints, managing listings across platforms, and building a consistent stream of fresh social proof. Effective reputation management combines proactive review generation with responsive engagement.
Related Terms
Online Reputation
The public perception of a business as shaped by its online reviews, ratings, social media presence,...
Review Monitoring
The practice of tracking new reviews as they are posted across all relevant platforms. Review monito...
Review Response Rate
The percentage of reviews a business responds to publicly. A high review response rate signals to bo...