What Is Star Rating?
What Is Star Rating?
A numerical score, typically on a scale of 1 to 5 stars, that represents a customer's overall assessment of their experience with a business. The aggregate star rating (the average across all reviews) is the most visible and influential element of a business's online reputation. Even small differences in star rating (e.g., 4.2 vs. 4.5) can significantly impact click-through rates and consumer choice.
Related Terms
Review Distribution
The spread of a business's reviews across different star ratings, typically displayed as a histogram...
Social Proof
The psychological phenomenon where people look to the actions and opinions of others to determine th...
Online Reputation
The public perception of a business as shaped by its online reviews, ratings, social media presence,...