Opineko for Hotels & Hospitality

Hotels and hospitality businesses depend on reviews more than almost any other industry because the purchase decision is both high-stakes and made almost entirely online. Travelers booking a hotel are spending hundreds or thousands of dollars on an experience they cannot preview in person. Reviews serve as the closest substitute for firsthand experience, and properties with strong review profiles on Google and TripAdvisor consistently achieve higher occupancy rates and can command premium pricing.

The hospitality review ecosystem spans multiple platforms that each serve different audiences. TripAdvisor remains the go-to for leisure travelers researching destinations. Google captures local and business travelers searching for hotels in a specific area. Booking.com and Expedia reviews influence travelers who book through OTAs. A comprehensive review strategy for hotels must account for all these platforms, prioritizing the ones that drive the most bookings for your specific property type and market.

Timing is especially critical for hotels. The best moment to capture a review is during checkout or immediately after, when the overall experience is fresh and the guest is reflecting on their stay. In-room QR codes work well for capturing feedback during the stay, while checkout desk cards and post-stay follow-ups capture the final impression. Properties that implement review collection at multiple touchpoints throughout the guest journey build review volume faster and catch service issues earlier.