Opineko for Hair Salons & Spas

Salons and spas thrive on personal relationships, and reviews are the digital extension of word-of-mouth referrals that have always driven this industry. When a client loves their haircut, color, or spa treatment, they tell friends — but that recommendation reaches a limited audience. A Google review from the same client reaches every person searching for a salon in the area, making each review a permanent, public referral that works around the clock.

The salon environment is naturally suited to review collection because appointments end with a defined moment of satisfaction. The client sees their new look in the mirror, feels good about themselves, and is in a positive emotional state. This is the highest-conversion moment for a review request. Placing a QR code at the styling station, on the mirror counter, or handing a small card during checkout captures that positive energy before it fades.

Salons also benefit from reviews that mention specific stylists by name. When a client writes that a particular stylist gave them the best balayage they have ever had, that review builds the stylist's personal brand within the salon and attracts new clients who are searching for that specific service. Encouraging reviews that name the stylist creates a virtuous cycle: great stylists attract more clients through reviews, which generates more revenue for the salon, which helps retain top talent.