Opineko for Contractors

Contractors face a distinct review collection challenge rooted in the timeline of their work. A restaurant serves a meal in an hour, a dentist completes a cleaning in 30 minutes, but a contractor may spend weeks or months on a single project. During that extended timeline, the homeowner experiences a full range of emotions — excitement at the start, frustration during demolition and construction disruption, anxiety about the budget, and finally satisfaction when the finished project is revealed. The review you collect depends entirely on when you ask, and asking at the wrong moment can produce a review that reflects temporary construction stress rather than the quality of the completed work.

The final walkthrough is the most powerful review collection moment in contracting because it combines visual impact with emotional payoff. The homeowner is seeing their new kitchen, bathroom, deck, or addition in its finished state for the first time. The dust is cleaned up, the fixtures are installed, the paint is fresh. Handing them a review card at this exact moment captures peak satisfaction. Waiting even a week reduces conversion dramatically because the novelty fades and the homeowner shifts their attention to the next life priority.

Contractors should also leverage their physical presence in neighborhoods as a marketing and review asset. A job site with professional signage, clean work areas, and courteous crews generates word-of-mouth interest from neighbors. Adding a QR code to job site signage and vehicle wraps turns that passive interest into active engagement — neighbors can scan the code, read your reviews, and contact you about their own projects. The best contractor marketing happens organically through visible, high-quality work, and reviews are the digital extension of that visibility.