Opineko for Moving Companies
Help your moving company collect more Google reviews after every move. QR codes on invoices, with crews, and in follow-ups. Gate negative feedback privately.
89% of people hiring movers read online reviews before booking
— American Moving & Storage Association Consumer Survey, 2024
Challenges Moving Companies Face with Reviews
Customers are exhausted after moving and do not think to review
Moving is one of life's most stressful events. By the time the last box is unloaded, customers are exhausted and focused on unpacking — not on leaving a review. The relief of completing the move fades without being captured online.
One damaged item can result in a devastating negative review
Moving involves customers' most treasured belongings. A single damaged item — a broken heirloom, scratched furniture, a lost box — can generate an emotional negative review that outweighs an otherwise excellent moving experience.
The moving industry has a trust problem that reviews can solve
Customers worry about hidden fees, careless handling, and unreliable schedules. Horror stories about bad movers circulate widely. Without a strong review profile, customers assume the worst about your company.
How Opineko Solves Each Problem
Capture reviews at move completion when relief is highest
The moment the last item is unloaded and the customer sees everything arrived safely, they feel immense relief. A QR code on the invoice or handed by the crew leader captures that moment as a five-star review.
Private feedback catches damage complaints before they go public
If a customer reports damage or a problem, Opineko routes them to a private form. Your claims team can assess the damage, offer compensation, and resolve the issue before frustration becomes a detailed public complaint.
Build the trust profile that overcomes industry skepticism
Every positive review describing careful handling, on-time arrival, transparent pricing, and professional crews chips away at the industry's negative stereotype. Consistent collection builds the trust that wins bookings.
Best Review Platforms for Moving Companies
Review Strategy for Moving Companies
Moving companies face an industry-wide trust deficit that reviews can uniquely address. Consumers have heard horror stories about hidden fees, damaged belongings, held-hostage goods, and no-show crews. When searching for a mover, they look for reviews that prove your company is different — reviews describing accurate quotes, careful handling, on-time service, and professional crews. A moving company with 150 genuine reviews demonstrating trustworthiness has a massive competitive advantage.
The moving transaction creates a natural review collection moment at job completion. The customer watches the crew unload the final item, sees their belongings arrived safely, and experiences profound relief. This is the optimal moment for a review request — the stress is over, the value is proven, and gratitude is at its peak. Training crew leaders to hand a review card with the final paperwork formalizes this moment into a repeatable system.
Moving companies should also prioritize review response, especially for negative reviews. Prospective customers read responses as carefully as reviews themselves. A thoughtful response to a complaint — acknowledging the issue, explaining resolution steps, offering compensation — demonstrates professionalism that can actually improve your reputation. The moving industry's trust problems mean that how you handle problems matters as much as whether you have problems.
Where to Place QR Codes
Frequently Asked Questions
At move completion when the customer sees everything arrived safely. The crew leader can hand a review card with the final paperwork. A follow-up text or email within 24 hours catches customers who were too tired to review immediately.
Opineko routes customers who indicate damage to a private form where your claims team can respond. Quick, fair claims resolution often converts an upset customer into a positive reviewer who praises how you handled the problem.
Google is most important for local search visibility. Yelp matters in urban markets. BBB (Better Business Bureau) reviews carry weight with customers concerned about legitimacy and dispute resolution.
Absolutely. Train crew leaders to mention the review card when handing over final paperwork. A simple 'If we did a good job, we would really appreciate a review' converts well when the crew has just demonstrated their professionalism.
In most markets, 75-100 Google reviews with a 4.5-plus star rating positions you as a trusted, reputable mover. Given the trust issues in the moving industry, strong reviews are often the deciding factor between you and competitors.
Related Resources
From the Blog
Industries We Serve
Glossary
Review Gating
The practice of screening customers based on their satisfaction level before dir...
Third-Party Reviews
Reviews posted on independent platforms such as Google, Yelp, TripAdvisor, Faceb...
QR Code Review Collection
A review generation method that uses QR codes to direct customers to a review fl...
Platform Guides
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