Opineko for Accountants & CPAs

Accounting firms face a unique challenge in review collection: the work they do is technical, often invisible, and taken for granted when done well. A client whose accountant found $5,000 in deductions may not connect that outcome to exceptional service — they expect their accountant to minimize their taxes. This expected competence makes accounting one of the lowest organic review categories, which means firms that actively collect reviews gain a significant competitive advantage.

The accounting calendar creates natural review collection moments that most firms fail to leverage. Tax filing deadlines in April and October represent peak relief moments when clients are most appreciative. Year-end planning meetings, audit completions, and advisory project milestones all create opportunities to capture positive sentiment. Building review requests into these natural touchpoints systematizes what most firms leave to chance.

Small and mid-sized accounting firms benefit enormously from reviews because they compete against national brands with marketing budgets and name recognition. A prospective client searching for an accountant sees your firm alongside H&R Block and regional competitors. A strong review profile describing personalized service, proactive advice, and responsive communication creates differentiation that advertising cannot replicate. In professional services, trust is everything, and reviews are how that trust is communicated online.