Opineko vs Thryv

Thryv is an all-in-one business management platform that bundles CRM, scheduling, invoicing, marketing automation, and reputation management into a single solution. Originally developed by Yellow Pages (now Thryv Holdings), the platform targets small businesses that want to consolidate multiple software subscriptions into one dashboard.

Review management is one component of Thryv's broader offering. The platform allows businesses to request reviews via email and SMS, monitor reviews across platforms, and respond from a central dashboard. Their integration with other Thryv modules — like scheduling and invoicing — enables automated review requests triggered by completed appointments or paid invoices.

Thryv's bundled approach is both a strength and weakness. Businesses that adopt the full platform benefit from tight integration between modules. However, the pricing reflects this bundled approach — plans can run $200-500+/month, and many businesses report feeling locked into features they don't fully use. For businesses that only need review management, Thryv's comprehensive platform may be overkill.

Thryv represents the all-in-one approach to small business software. Their platform bundles CRM, appointment scheduling, invoicing, marketing automation, social media management, and review management into a single dashboard. For businesses currently juggling five or six separate subscriptions, Thryv's consolidation pitch is appealing — one login, one vendor, one bill.

The challenge is that bundling often means paying for features you don't need. Thryv's pricing ($199-499+/month) reflects the breadth of their platform, not the depth of any single feature. Businesses that only need review management are effectively subsidizing CRM, scheduling, and invoicing infrastructure they may never touch.

Thryv's review features are competent but not exceptional. Email and SMS campaigns tied to CRM events work well for service businesses with appointment workflows. However, QR code-based collection — which captures feedback at the moment of peak satisfaction — is not a primary focus. For restaurants, retail stores, and other in-person businesses, Opineko's QR-centric approach often produces better results.

The right choice depends on your starting point. If you're currently managing your business with spreadsheets and need to modernize everything at once, Thryv's bundled approach may make sense. If you already have CRM and scheduling tools that work and specifically need to improve your review collection, Opineko delivers that outcome at a fraction of the cost.