Opineko vs GatherUp
Compare Opineko and GatherUp for review management. Pricing, features, and which platform is right for your business.
About GatherUp
GatherUp is a comprehensive review management and customer experience platform that combines first-party feedback collection, third-party review monitoring, and two-way messaging. The platform monitors over 100 review sites and uniquely tracks Google Q&A — a feature few competitors offer.
GatherUp's approach emphasizes both public reviews and private feedback. Their system captures customer sentiment through surveys and Net Promoter Score (NPS) tracking, then routes satisfied customers to public review sites while flagging dissatisfied customers for private follow-up. This dual approach helps businesses improve their public reputation while gaining actionable insights from all customer feedback.
The platform offers strong white-label capabilities for agencies and scales well from single locations to franchises with hundreds of sites. However, GatherUp's pricing starts at $99/month for a single location, making it significantly more expensive than simpler review collection tools. The platform is best suited for businesses that want comprehensive feedback management, not just review solicitation.
Feature Comparison
| Feature | Opineko | GatherUp |
|---|---|---|
| Review Collection | Yes — via QR codes, direct links, and email | Yes — via email, SMS, and automated drip campaigns |
| QR Code Generation | ✓ | Yes — available for review request links |
| Review Gating | Yes — built-in review gating with custom routing | Yes — survey-based sentiment routing with NPS integration |
| Multi-Platform Support | Yes — Google, Yelp, TripAdvisor, Facebook, and Trustpilot | Yes — monitors 100+ review sites including Google Q&A |
| Review Analytics | Yes — review trends, ratings breakdown, and CSV export | Yes — comprehensive analytics with NPS tracking and theme tagging |
| Custom Branding | Yes — custom branding on all plans | Yes — white-label email requests and reporting |
| SMS Review Requests | ✗ | Yes — SMS campaigns with optional add-on pricing |
| White-Label Option | ✗ | Yes — full white-label for agencies |
Pricing Comparison
Opineko
$29/mo
Pro plan — Unlimited reviews & businesses
$49/mo
Premier plan — Includes Telegram notifications
GatherUp
$99–$299/mo (varies by plan and location count, volume discounts available)
Starting price — may vary by features and locations
GatherUp — Pros & Cons
Pros
- ✓Monitors 100+ review sites plus Google Q&A tracking
- ✓Combines first-party surveys with third-party review management
- ✓Strong NPS and customer sentiment analytics
- ✓White-label capabilities for agencies
- ✓Two-way text messaging for customer communication
Cons
- ✗Pricing starts at $99/mo — over 3x the cost of Opineko Pro
- ✗More complex than needed for businesses focused on review collection
- ✗SMS messaging requires additional fees
- ✗Steeper learning curve due to comprehensive feature set
Buying Guide: GatherUp vs Opineko
GatherUp positions itself as a customer experience platform rather than just a review management tool. Their combination of first-party surveys, NPS tracking, and third-party review monitoring provides comprehensive insight into customer sentiment. For businesses that want to understand the 'why' behind their ratings and track customer satisfaction trends over time, GatherUp delivers genuine depth.
The trade-off is complexity and cost. At $99/month minimum for a single location, GatherUp costs more than three times Opineko's Pro plan. The platform's comprehensive feature set — theme tagging, NPS dashboards, two-way messaging — requires more setup and ongoing attention than simpler tools. Businesses that primarily want to collect more reviews may find themselves paying for survey and analytics infrastructure they don't fully utilize.
GatherUp's unique value lies in its broad monitoring (100+ sites plus Google Q&A) and its ability to capture private feedback alongside public reviews. If understanding customer sentiment across all touchpoints is a priority, GatherUp justifies its higher price. If the primary goal is driving more positive reviews on Google and other key platforms, Opineko's focused approach delivers that outcome more affordably.
Who Should Choose What?
GatherUp is best for businesses that want comprehensive customer feedback management combining surveys, NPS, and review collection. Opineko is the better choice for businesses focused primarily on collecting more positive reviews through a simple, affordable platform.
Frequently Asked Questions
GatherUp starts at $99/month for a single location, with higher tiers at $199-299/month. Volume discounts are available for 100+ locations. Opineko offers Pro at $29/month and Premier at $49/month. For straightforward review collection, Opineko provides better value at roughly one-third the cost.
Yes. GatherUp monitors over 100 review sites and uniquely tracks Google Q&A. Opineko focuses on the five platforms that matter most for local businesses: Google, Yelp, TripAdvisor, Facebook, and Trustpilot. For most small businesses, these five sites capture the vast majority of customer reviews.
GatherUp combines customer feedback management (surveys, NPS) with review collection — it is a comprehensive customer experience platform. Opineko focuses specifically on review collection and management with QR codes, gating, and multi-platform routing. GatherUp offers more depth; Opineko offers more simplicity and affordability.
Yes, GatherUp provides QR codes that link to their review request pages. Opineko also offers QR codes as a core feature, with built-in generation and customization for in-person use at point of sale, on table tents, or in follow-up materials.
For restaurants and retail stores, Opineko's QR code-centric approach is often more practical. Customers can scan a code at the table or register while the experience is fresh. GatherUp's strength is in post-visit follow-up via SMS and email, which works better for service businesses with scheduled appointments.
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