Opineko vs Grade.us

Grade.us is a review management platform built specifically with agencies and resellers in mind. Their core offering revolves around white-label review funnels — customizable landing pages that guide customers through the process of leaving a review on the platform of your choice. The platform has been a long-time player in the review management space and is well-known among digital marketing agencies.

The platform's strongest selling point is its white-label capability. Agencies can completely rebrand Grade.us as their own, set their own pricing, and manage multiple clients from a single dashboard. The review funnel concept — a multi-step landing page that first gauges satisfaction, then directs to a review site — was one of the earliest implementations of what is now commonly called review gating.

Grade.us offers solid fundamentals for review collection but has not evolved as quickly as newer platforms. The interface feels dated compared to modern tools, and the per-seat pricing model can get expensive for agencies managing many clients. For individual businesses, the agency-centric design means you are paying for white-label infrastructure you do not need.

Grade.us carved out a niche as the agency-first review management platform, and their white-label capabilities remain among the best in the industry. If you run a digital marketing agency and need to offer review management under your own brand with custom domains and reseller pricing, Grade.us is purpose-built for that use case.

For individual businesses, however, Grade.us's agency-centric design creates friction. The per-seat pricing model means you are paying $54+/month for a single business, which is nearly double Opineko's Pro plan. The interface carries the complexity of multi-client management even when you only have one business. And the platform's QR code support requires third-party tools, adding another step to the setup process.

Grade.us pioneered the review funnel concept that has since become industry standard. Their multi-step landing pages that gauge satisfaction before routing to review sites were innovative when introduced. Opineko has refined this approach into a simpler, more mobile-optimized experience with built-in QR generation, making the same workflow faster to deploy and easier for customers to complete.