What Is Drip Campaign?

What Is Drip Campaign?

A series of automated messages sent to customers at predetermined intervals to encourage a specific action, such as leaving a review. In review management, a drip campaign might send an initial review request email 24 hours after a purchase, a reminder 3 days later, and a final follow-up a week after that. Each message in the sequence is designed to gently increase the likelihood of review completion without being pushy.