Opineko for Gyms & Fitness Studios
Help your gym or fitness studio collect more Google reviews. QR codes at the front desk and in the gym. Route unhappy members to private feedback.
73% of people looking for a new gym read online reviews before visiting
— IHRSA Consumer Research Report, 2023
Challenges Gyms & Fitness Studios Face with Reviews
Members who cancel are more likely to leave reviews than happy members
The loudest voices in gym reviews are often members who canceled over contract disputes, crowding, or cleanliness. Long-term happy members rarely think to post a review because going to the gym is just part of their routine.
Prospective members judge your gym by star ratings before ever visiting
Someone searching 'gym near me' sees a list of options with star ratings and review counts. A gym with a 3.8-star average and complaints about equipment loses to a competitor with a 4.6-star average, regardless of actual quality.
Class instructors and personal trainers generate loyalty but no reviews
Members love specific trainers and instructors but that loyalty rarely translates into online reviews. The personal connection stays private while the gym's public reputation languishes.
How Opineko Solves Each Problem
Capture reviews when members feel great, right after a workout
Place Opineko QR codes near the exit, at the front desk, or in the locker room. Members who just finished a great workout are in a positive mood and far more likely to leave a quick five-star review.
Gate cancellation frustrations and contract complaints privately
Members who scan the code and express dissatisfaction are routed to a private feedback form. Your membership team can address their concern directly, potentially saving the membership and avoiding a public complaint.
Let trainers and instructors drive review collection for their classes
Give each trainer or class a QR code to display after sessions. Members who loved the class can leave a review while the endorphins are still flowing, building your gym's reputation one great class at a time.
Best Review Platforms for Gyms & Fitness Studios
Review Strategy for Gyms & Fitness Studios
Gyms and fitness studios have a unique advantage when it comes to reviews: their members visit repeatedly, often multiple times per week. This creates ongoing opportunities to collect reviews that most one-time-visit businesses do not have. A gym member who has been training at your facility for three months can write a far more detailed and credible review than someone who visited once, and these in-depth reviews carry significant weight with prospective members evaluating their options.
The fitness industry is also highly seasonal, with membership inquiries peaking in January, before summer, and in early fall. Gyms that build a strong review profile during slower months ensure they are visible and credible when the high-demand periods hit. A gym with 100 recent, positive reviews in January will capture a disproportionate share of New Year resolution sign-ups compared to a competitor with older or fewer reviews.
Class-based studios — yoga, CrossFit, cycling, martial arts — benefit especially from reviews that describe specific classes, instructors, and community atmosphere. Prospective members searching for 'best yoga studio near me' or 'CrossFit gym with good coaching' are looking for exactly the kind of detail that happy members naturally include in their reviews. Encouraging reviews after particularly engaging classes or personal milestones captures feedback at moments of peak satisfaction.
Where to Place QR Codes
Frequently Asked Questions
The best spots are near the exit, where members leave after a good session, and at the front desk during check-in. Studio rooms right after a class ends are also high-conversion locations because members feel a sense of community and accomplishment.
Opineko helps prevent these from going public by routing negative feedback to your management team. For reviews that do get posted, respond publicly acknowledging the issue and describing the steps you have taken to fix it.
Yes. You can create separate Opineko links for individual trainers, class types, or locations. This helps you understand which experiences drive the most positive feedback and where to invest in improvements.
Very important. The 'gym near me' search on Google is one of the highest-intent searches in the fitness industry. Gyms that appear in the local map pack with strong ratings and recent reviews capture the majority of new membership inquiries.
A passive QR code approach is not annoying. It is simply available for members who want to share their experience. There is no pressure, no pop-ups, and no repeated emails. Members scan if they want to, and ignore the code if they do not.
Related Resources
From the Blog
Industries We Serve
Glossary
Review Velocity
The rate at which a business receives new reviews over a given period. Search en...
Customer Feedback Loop
A structured process for collecting customer feedback, analyzing it for patterns...
Customer Sentiment
The overall attitude or emotional tone expressed by customers in their reviews, ...
Platform Guides
Ready to Grow Your Gyms & Fitness Studios Reviews?
Join hundreds of gyms & fitness studios using Opineko to build their online reputation.
View Pricing