What Is Review Fatigue?
What Is Review Fatigue?
The phenomenon where customers become less responsive to review requests due to receiving too many solicitations from too many businesses. Review fatigue reduces conversion rates for review requests and can create a negative impression of the business. Mitigating review fatigue requires timing requests strategically, keeping the process frictionless, and only asking once per transaction rather than sending multiple follow-ups.
Related Terms
Review Solicitation
The act of asking customers to leave a review. Solicitation can be direct (asking in person, sending...
Review Generation
The proactive process of encouraging and enabling customers to leave reviews for a business. Review ...
Drip Campaign
A series of automated messages sent to customers at predetermined intervals to encourage a specific ...