What Is Local SEO?
What Is Local SEO?
The practice of optimizing a business's online presence to attract more customers from relevant local searches. Reviews are one of the most important local SEO ranking factors. Google uses review quantity, velocity, diversity, and overall rating as signals to determine which businesses appear in the local pack and Google Maps results for location-based queries.
Related Terms
Google Business Profile
A free business listing from Google that appears in Google Search and Google Maps. Formerly known as...
Review Velocity
The rate at which a business receives new reviews over a given period. Search engines, particularly ...
Featured Snippet
A highlighted search result that appears at the top of Google search results, above the regular orga...