Opineko vs Reputation.com
Compare Opineko and Reputation.com for review management. See pricing, features, and which platform fits your business best.
About Reputation.com
Reputation.com (formerly ReputationDefender) is an enterprise-grade reputation management platform that serves large multi-location businesses across healthcare, automotive, hospitality, and financial services. The platform pivoted from individual reputation defense to business software in 2018 and has since built comprehensive tools for managing online presence at scale.
The platform's standout feature is its proprietary "Rep Score" — a unified metric that combines review ratings, sentiment, search visibility, and social engagement into a single benchmark. This score helps enterprise teams quickly understand reputation health across hundreds or thousands of locations without diving into granular data.
Reputation.com excels at handling complexity. Their analytics include predictive insights, competitive benchmarking, and location-specific recommendations powered by AI. White-label reporting and compliance features make it suitable for regulated industries. However, the platform is designed for organizations with dedicated marketing teams and substantial budgets — pricing is custom and typically runs into thousands per month for enterprise deployments.
Feature Comparison
| Feature | Opineko | Reputation.com |
|---|---|---|
| Review Collection | Yes — via QR codes, direct links, and email | Yes — via SMS, email, and integrated customer journey touchpoints |
| QR Code Generation | ✓ | Limited — available but not a core focus |
| Review Gating | Yes — built-in review gating with custom routing | Yes — with sentiment-based routing |
| Multi-Platform Support | Yes — Google, Yelp, TripAdvisor, Facebook, and Trustpilot | Yes — extensive coverage across 100+ review sites |
| Review Analytics | Yes — review trends, ratings breakdown, and CSV export | Yes — advanced analytics with proprietary Rep Score, AI insights, and competitive benchmarking |
| Custom Branding | Yes — custom branding on all plans | Yes — white-label reporting for agencies and enterprises |
| SMS Review Requests | ✗ | Yes — automated SMS campaigns |
| White-Label Option | ✗ | Yes — full white-label for agencies managing 500+ locations |
Pricing Comparison
Opineko
$29/mo
Pro plan — Unlimited reviews & businesses
$49/mo
Premier plan — Includes Telegram notifications
Reputation.com
Custom enterprise pricing (typically $500–$2,000+/mo depending on locations and features)
Starting price — may vary by features and locations
Reputation.com — Pros & Cons
Pros
- ✓Proprietary Rep Score simplifies complex reputation data into actionable insights
- ✓Enterprise-scale platform handles thousands of locations with ease
- ✓AI-powered predictive analytics and competitive benchmarking
- ✓Strong compliance features for regulated industries like healthcare and finance
- ✓White-label reporting capabilities for large agencies
Cons
- ✗Custom enterprise pricing puts it out of reach for small businesses
- ✗Complex platform requires dedicated teams to fully utilize
- ✗Long implementation and onboarding process
- ✗Overkill for businesses that simply need review collection
Buying Guide: Reputation.com vs Opineko
Reputation.com and Opineko serve fundamentally different market segments. Reputation.com is built for enterprise organizations managing hundreds or thousands of locations — healthcare systems, automotive dealer groups, hotel chains, and financial institutions. Their Rep Score, predictive analytics, and compliance features address the needs of dedicated reputation management teams.
For small and mid-size businesses, Reputation.com's value proposition breaks down. The platform's complexity requires training and ongoing management. Custom pricing means lengthy sales conversations and annual commitments. And most of the advanced features — competitive benchmarking across markets, location-level performance comparisons, white-label agency reporting — simply don't apply to a business with one to ten locations.
Opineko focuses on the core workflow that drives results for local businesses: collecting reviews at the point of service, routing positive feedback to public platforms, and capturing negative feedback privately. QR codes, review gating, and multi-platform support are included on all plans at a price point accessible to any business. If your primary goal is growing your review count on Google and other platforms, Opineko delivers that outcome without enterprise overhead.
Who Should Choose What?
Reputation.com is best for enterprise organizations and large multi-location brands that need comprehensive reputation intelligence, compliance features, and white-label reporting. Opineko is the better choice for small to mid-size businesses that want simple, affordable review collection without enterprise complexity.
Frequently Asked Questions
Reputation.com uses custom enterprise pricing that typically starts at $500/month and scales into thousands for large deployments. Opineko offers transparent pricing at $29/mo (Pro) and $49/mo (Premier) with no annual contracts. For businesses focused on review collection, Opineko delivers the essentials at a fraction of the cost.
Rep Score is Reputation.com's proprietary metric that combines review ratings, review volume, sentiment, search visibility, and social engagement into a single number. It helps enterprise teams benchmark locations against each other and against competitors. Opineko provides straightforward analytics focused on review trends and ratings — simpler but sufficient for most small businesses.
Generally no. Reputation.com is built for multi-location enterprises with dedicated marketing teams. The platform's complexity, pricing, and feature depth are designed for scale. A single-location business would be better served by Opineko's streamlined approach to review collection and management.
Reputation.com offers QR codes as part of their toolkit, but it is not a core focus of the platform. Their primary review solicitation methods are SMS and email campaigns integrated with customer journey touchpoints. Opineko centers QR codes as a primary collection method, making it ideal for in-person businesses.
Yes. Your reviews on Google, Yelp, and other platforms remain on those sites regardless of which management tool you use. Switching means setting up Opineko's review collection links and QR codes, which takes minutes. However, you would lose access to Reputation.com's advanced analytics and Rep Score benchmarking.
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