What Is NAP Consistency?
What Is NAP Consistency?
The practice of ensuring that a business's Name, Address, and Phone number are identical across every online listing, directory, and platform. Inconsistent NAP information — such as different phone numbers on Google and Yelp, or a slightly different business name on Facebook — confuses search engines and can hurt local search rankings. NAP audits are a fundamental part of local SEO hygiene.
Related Terms
Citation
A mention of a business's name, address, and phone number (NAP) on an external website, directory, o...
Local SEO
The practice of optimizing a business's online presence to attract more customers from relevant loca...
Google Business Profile
A free business listing from Google that appears in Google Search and Google Maps. Formerly known as...